ABINGDON, VA (Tuesday, April 28, 2020 – WLAF) – In the wake of the devastation caused by the recent tornado in Chattanooga, TN and North Georgia, Food City teamed up with local media partners WDEF-TV, WRCB-TV, WTVC-TV, KZ106, WBIR-TV and WCYB-TV to host a fundraising campaign to benefit relief efforts.
“The lives of many of our friends and neighbors, as well as more than 40 of our Food City associates have been devastated by this tornado. We wanted to do everything possible to provide assistance during this critical time of need,” said Steven C. Smith, Food City president and chief executive officer.
The campaign included all Tennessee, Virginia and Georgia area Food City locations. Customers wishing to provide assistance were given the opportunity to make a monetary donation at the checkouts.
Food City kicked off the drive with a $50,000 contribution. The 5-day fundraising effort raised an astounding $152,434.57. Several of Food City’s vendor partners, including Coca-Cola, Pepsi, Frito-Lay, Chattanooga Bakery (Moon Pie), McKee Foods, Budweiser of Chattanooga, Budweiser of Cleveland and Cherokee Distributing also made contributions totaling $58,500.
Earlier today, Food City and several of its vendor partners presented checks totaling $260,934.57 to The Salvation Army of Greater Chattanooga to assist with tornado relief efforts.
“We would like to thank our loyal customers, associates and business partners for their amazing generosity. Our local media partners did an outstanding job sharing the message and we greatly appreciate their support as well. (WLAF NEWS PUBLISHED – 04/28/2020-12:45PM)